Social media

The influencer strikes back

One of the oldest adages in marketing is that word of mouth is the most effective way of communicating with your customers.

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After a decade of success stories, has the tourism industry become over reliant on social media?

The question for many boards and CEOs is whether this heavy reliance on social media is the optimal use of their marketing budgets.

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Chat apps: with new features be careful about the information you inadvertently share

For many institutions, traditional social media monitoring has become an important part of their duty of care. With some of the new features of Snapchat it is even more important important to keep abreast of the changes.

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Be alert so as not to be alarmed: scams through social media are on the rise

The ACCC has released their Targeting Scams report, which provides a wealth of information on the latest scams Australians have reported through channels like the ACORN website

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Blunt insight, rancour and humour : Twitter lights up over #Budget2017

The Federal Budget has become an annual ‘Twitter event’, with the politicos, business leaders, comedians and anyone with a Twitter handle hitting the hashtag #Budget2017 on the second Tuesday in May.

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So you want an app? Try this quick quiz

It has quickly become the great Australian business dream to have an app. But the reality is most apps will fail not only at their core business objective but in general. Anthony Mason gives some apt advice.

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Corporate Affairs and stakeholder management in an era of twitter, citizen journalism and #Activism

In an era where government and politicians act on a hair trigger, and localised issues can jump from the twitter sphere to the PM’s office, what lessons can business learn to engage with government, politicians and the political process?

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You’re fired! @realDonaldTrump: social media and the #2016election

“Many people would like to see @Nigel_Farage represent Great Britain as their Ambassador to the United States. He would do a great job!” So tweets US President elect Donald Trump…

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Rainy Saturday and sitting on the wet weather phoneline. Why is it not on Twitter?

Saturday morning sport can be the bane of a parent’s weekend. Getting up early, wrangling the sports gear and the kids only for a quick downpour to stop everything while…

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Digital placards: the power behind social media activism

On Wednesday, during a speech by the Prime Minister, protestors from WACA (Whistleblowers, Activists and Citizens Alliance (@akaWACA – 7,446 followers) took to the stage with placards protesting against the asylum…

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Social Media and Echo Chambers: Why it’s important to talk to new people

At the advent of social media there was an optimism that free and open digital communications would bring with it a new era of cosmopolitanism and people would gravitate towards…

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WeChat: you benefit. Social media on the other side of the Great Firewall

With over 700 million active monthly users, and a remarkably positive growth trajectory, WeChat is rapidly becoming ingrained in the fabric of Chinese business.

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Social media opinions: spreading and shaping public perception in minutes

I’ve received a few queries about the term ’24 minute opinion cycle’ that I used in a recent blog. Did I really mean that or was I referring to the…

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