Retail

Marketing in a time of shifting normal

There are two main questions that marketers should be considering. How is consumer behaviour changing? And how should they be changing their marketing efforts accordingly in this interim period?

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The implications of COVID-19 for marketers: the three phases they need to consider

When tough times suddenly arise, marketers need to re-boot their strategies.

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In the restaurant business – adapt to survive and thrive

When the Hotel Steyne in Manly sold for the eye-watering sum of $60 million earlier this year, heads turned in the hospitality industry.

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Planning the future of retail

Successful retailers are increasingly finding that consumers wish to interact with them anytime, anywhere.

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Retail catches a cold; transport prepares for the flu

Retail is in the doldrums, with a blocked nose, sore throat and a wintry cold right in the middle of summer. But the infection won’t be limited to retailers

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Available anytime and anywhere: retail supply shifts from on the shelf to on demand

A savvy and demanding consumer is driving retailers to rethink their supply chain. While some companies struggle to adapt in response to fast-evolving consumer demands and service expectations, others thrive…

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Modern consumer, modular tastes

Fast food giant McDonald’s has entered an era of introspection as its CEO announces a slump in annual global sales of 15 percent and their strategy to remedy it. And…

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