It is no surprise 40 percent of Australian’s consider themselves financially constrained due to the impact of the pandemic, with ramifications in consumer spending habits for the foreseeable future.
There are two main questions that marketers should be considering. How is consumer behaviour changing? And how should they be changing their marketing efforts accordingly in this interim period?
When tough times suddenly arise, marketers need to re-boot their strategies.
When the Hotel Steyne in Manly sold for the eye-watering sum of $60 million earlier this year, heads turned in the hospitality industry.
Successful retailers are increasingly finding that consumers wish to interact with them anytime, anywhere.
Retail is in the doldrums, with a blocked nose, sore throat and a wintry cold right in the middle of summer. But the infection won’t be limited to retailers
A savvy and demanding consumer is driving retailers to rethink their supply chain. While some companies struggle to adapt in response to fast-evolving consumer demands and service expectations, others thrive…
Fast food giant McDonald’s has entered an era of introspection as its CEO announces a slump in annual global sales of 15 percent and their strategy to remedy it. And…
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