Consumer

Consumers want reliability, safety and value for their COVID-19 retail experience

COVID-19‘s world-wide impact on customer expectations and priorities was immediate and widespread across all sectors and demographics with consumer expectations going ‘back to basics’.

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Customer Connections and Mindful Consumption – the future of consumer behaviour

It is no surprise 40 percent of Australian’s consider themselves financially constrained due to the impact of the pandemic, with ramifications in consumer spending habits for the foreseeable future.

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Marketing in a time of shifting normal

There are two main questions that marketers should be considering. How is consumer behaviour changing? And how should they be changing their marketing efforts accordingly in this interim period?

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Energy mix and choice; changing the power game for Australian consumers

“Empowerment” and “choice” are two of the current buzz words consumers are hearing every week as the electricity and broader power generation sector rapidly evolve.

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Putting power back in the hands of consumers: shifting the focus back to the user

The electricity market is increasingly geared towards providing customers with new energy services but energy affordability and continuity of supply is still a costly issue for consumers

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Modern consumer, modular tastes

Fast food giant McDonald’s has entered an era of introspection as its CEO announces a slump in annual global sales of 15 percent and their strategy to remedy it. And…

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