COVID-19‘s world-wide impact on customer expectations and priorities was immediate and widespread across all sectors and demographics with consumer expectations going ‘back to basics’.
It is no surprise 40 percent of Australian’s consider themselves financially constrained due to the impact of the pandemic, with ramifications in consumer spending habits for the foreseeable future.
There are two main questions that marketers should be considering. How is consumer behaviour changing? And how should they be changing their marketing efforts accordingly in this interim period?
“Empowerment” and “choice” are two of the current buzz words consumers are hearing every week as the electricity and broader power generation sector rapidly evolve.
The electricity market is increasingly geared towards providing customers with new energy services but energy affordability and continuity of supply is still a costly issue for consumers
Fast food giant McDonald’s has entered an era of introspection as its CEO announces a slump in annual global sales of 15 percent and their strategy to remedy it. And…
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