Qualitative investor perception studies give insight into the minds of shareholders. They allow companies to get an impartial comprehensive assessment of their standing in the investor community while also being a tool for continuous improvement for investor relations.
Research can no longer be distributed without explicit payment and corporate access, when “provided” by a third party must be clearly and commercially priced and cannot be charged to the to the underlying investor.
The rise of passive investing has been widely chronicled in the global financial media in terms of its appeal to investors and the potential “distortions” to the equity market. How far this shift will progress is a hotly-debated topic.