As marketers plan for a recovery from COVID-19, hibernating brands need to carefully map out the steps required to re-launch their business.
When tough times suddenly arise, marketers need to re-boot their strategies.
What is the risk of populism swinging the brand association from positive to negative? From more people loving it, to more people not?
Just like the other million-plus audiences, Australian Chinese are a very diverse group that can’t be targeted in a one-size-fits-all approach.1
For almost two decades, marketers have been trying to win the online search battle on a daily basis.
Like Christmas for retailers, and the Super Bowl for brands, the federal election is a date set in time that provides an immovable deadline for marketers.