To be best prepared to take advantage of marketing or media mix analytics technology, marketers first need to ensure they are capturing and tagging all data appropriately and accurately.

There are two main questions that marketers should be considering. How is consumer behaviour changing? And how should they be changing their marketing efforts accordingly in this interim period?

As marketers plan for a recovery from COVID-19, hibernating brands need to carefully map out the steps required to re-launch their business.

When tough times suddenly arise, marketers need to re-boot their strategies.

Delivering on promises and doing the right thing are the major contributors to building trust.

What is the risk of populism swinging the brand association from positive to negative? From more people loving it, to more people not?

Just like the other million-plus audiences, Australian Chinese are a very diverse group that can’t be targeted in a one-size-fits-all approach.

One of the oldest adages in marketing is that word of mouth is the most effective way of communicating with your customers.

For almost two decades, marketers have been trying to win the online search battle on a daily basis.