National Managing Partner, Brand & Marketing
COVID-19‘s world-wide impact on customer expectations and priorities was immediate and widespread across all sectors and demographics with consumer expectations going ‘back to basics’.
Customers want to spend minimal time and effort to get what they want, and they expect authenticity, directness, and personalised service.
The inaccuracy of polling data came as a big shock after consistent predictions of a Labor victory, with bookmakers even paying out in advance.
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