Amanda Hicks

Amanda Hicks

Partner in Charge, Customer, Brand & Marketing Advisory

Articles by Amanda Hicks

Government & Public Sector

From customer-centricity to citizen-centricity for human services providers

Customers want to spend minimal time and effort to get what they want, and they expect authenticity, directness, and personalised service.

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Government & Public Sector

Why were the “quiet Australians” missed in the election pre-polls?

The inaccuracy of polling data came as a big shock after consistent predictions of a Labor victory, with bookmakers even paying out in advance.

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