To be best prepared to take advantage of marketing or media mix analytics technology, marketers first need to ensure they are capturing and tagging all data appropriately and accurately.
Phew! After over 10 weeks of twiddling our thumbs and watching classic matches from the 90s to quench our thirst for sport, finally our favourite codes are starting to reappear from the shadows.
The ABS figures show the labour market deteriorated through May, consistent with expectations that the Australian economy was in the midst of a sharp contraction due to the coronavirus shutdown.
There are a variety of challenges now facing the mid-tier sector as we start to emerge from the lockdown, but the overriding feeling shown by the report is one of cautious optimism.
The March figures are better than we had expected, and although for the June quarter we expect an 8 percent fall in GDP – given the wholesale shutdown in the economy – we are more optimistic than some for the overall 2020 forecast.
There are two main questions that marketers should be considering. How is consumer behaviour changing? And how should they be changing their marketing efforts accordingly in this interim period?
The world will be a different place as it emerges from the COVID-19 crisis, with Australians’ work, life and travel permanently changed by the pandemic. According to our new report,…
There is no doubt COVID-19 has proven itself a shocking global health and economic crisis. But for many businesses, their response to COVID-19 also carries a reputational risk.
The delicate economic balance between cost and customer experience was under the spotlight even before COVID-19. Now, the spotlight has been amped up as Australia resets how businesses interact with consumers.
