The key here is that Newstart recipients are amongst the poorest people in society – so they spend, rather than save, almost all they receive, putting momey back into the economy.
By cutting rates, the RBA is sending a signal to the market, to politicians and to the community at large, that the Australian economy is not firing on all cylinders
Like Christmas for retailers, and the Super Bowl for brands, the federal election is a date set in time that provides an immovable deadline for marketers.
The sluggish GDP figures, particularly the weakness in household consumption, shows the RBA would have been justified in cutting cash rates faster.
Australian CEOs are defying the current economic outlook, and expressing confidence about local growth prospects between now and the end of 2022.
It seems inevitable the Reserve Bank of Australia will drop the cash rate in its meeting next week, and possibly again later in the year.
The question for many boards and CEOs is whether this heavy reliance on social media is the optimal use of their marketing budgets.
Data is fast becoming one of the most important intangible assets and organisations need to take data privacy seriously.
Plexus and KPMG Law have announced an investment and the formation of a strategic alliance which is set to transform legal markets – initially in Australia, but with international potential.
The transport industry in Australia is under enormous pressure to reassert its relevance and add value to its clients.
While rebuilding public trust is a long game, business leaders can demonstrate successful progress and outcomes to stakeholders through integrated corporate reporting. Integrated reporting is a concise communication about how…
So, the Reserve Bank of Australia resisted growing calls to cut interest rates yesterday. They were right to do so.
A generation ago marketers wanted to work only on leadership brands. There was an inherent pride in working with and learning from the best, from the market leader.
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