Business & Economy

Determining the best mix of marketing options to drive the required result for a brand

To be best prepared to take advantage of marketing or media mix analytics technology, marketers first need to ensure they are capturing and tagging all data appropriately and accurately.

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Sport’s back! Now it’s time to consolidate and grow

Phew! After over 10 weeks of twiddling our thumbs and watching classic matches from the 90s to quench our thirst for sport, finally our favourite codes are starting to reappear from the shadows.

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The big business trust continuum: How to retain the trust earned during the pandemic

How do we rebuild trust? It’s a question that’s been exercising our leading business minds in recent times.

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A practical guide for businesses to prepare for the next COVID-19 black swan event through flexible workplace management

The instability caused by COVID-19 has created a dynamic that encourages, indeed relies, on workplace transformation.

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Dr Brendan Rynne, KPMG Chief Economist, comments on the ABS labour force survey

The ABS figures show the labour market deteriorated through May, consistent with expectations that the Australian economy was in the midst of a sharp contraction due to the coronavirus shutdown.

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Backbone of economy, mid-market businesses, set to bounce back

There are a variety of challenges now facing the mid-tier sector as we start to emerge from the lockdown, but the overriding feeling shown by the report is one of cautious optimism.

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Dr Brendan Rynne, KPMG Chief Economist, responds to March quarter accounts

The March figures are better than we had expected, and although for the June quarter we expect an 8 percent fall in GDP – given the wholesale shutdown in the economy – we are more optimistic than some for the overall 2020 forecast.

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Marketing in a time of shifting normal

There are two main questions that marketers should be considering. How is consumer behaviour changing? And how should they be changing their marketing efforts accordingly in this interim period?

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Fail to prepare, prepare to fail – now is the time for pubs in Australia to act

There’s no doubt at all that Australian’s love going to the pub. Whether it’s to meet up with mates, watch the footy or put a wager on the horses.

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Planning for recovery from COVID-19: What brands should be considering, and what they can learn from past downturns

As marketers plan for a recovery from COVID-19, hibernating brands need to carefully map out the steps required to re-launch their business.

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Australia to permanently change post-COVID-19

The world will be a different place as it emerges from the COVID-19 crisis, with Australians’ work, life and travel permanently changed by the pandemic. According to our new report,…

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Managing your brand and reputation during COVID-19

There is no doubt COVID-19 has proven itself a shocking global health and economic crisis. But for many businesses, their response to COVID-19 also carries a reputational risk.

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Counting the cost of Customer Experience during COVID-19

The delicate economic balance between cost and customer experience was under the spotlight even before COVID-19. Now, the spotlight has been amped up as Australia resets how businesses interact with consumers.

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