Social media will be a definite winner for #auspol @AboutTheHouse on #Budget2016 night

Anthony Mason, Manager, Social media intelligence
Anthony Mason, Manager, Social media intelligence

Tonight, at approximately 7.30 pm the Treasurer will begin his second reading speech with #Budget2016. Traditionally it is broadcast live by national television and radio and watched by individuals, families, small and big business. Its contents have relevance to all of Australia and this year will set the tone for the next election.

But not all will be glued to traditional media. For many, it’s social media, especially Twitter where all the best information and commentary will be found. Although perceived as being great for sport and entertainment, it may come as a surprise to know that in 2015 the four most used hashtags by Australians were #auspol, #QandA #LibSpill and #RefugeesWelcome; all nods to politics, policy and government. In recent years the budget has proved to be no exception.

Its immediacy is one appeal but so is the eclectic nature of the commentators. Twitter is an egalitarian medium, anyone can tweet and everyone has an opinion.

KPMG uses social media analysis to both predict the trends and the sentiment.  In the week leading up to the budget, a number of policy areas are firming as favourite subjects amongst Twitter users.

Top Early Issues

  1. Discussion about reforming negative gearing applied to property.
  2. The Government’s education funding commitments, often discussed in relation to the Gonski Review, and its recommendations.
  3. Proposed changes to income tax.
  4. Funding cuts to regulators ASIC, ACCC and the Tax Office by the Coalition Government in recent years.

While Twitter can be a trove of information, there is a certain art to curating your Twitter experience to deliver the best value as a consumer, and participant if you are so inclined.

Follow accounts from across the political spectrum

A major political event such as this is obviously politically sensitive, and many of the more interesting commentators will carry a degree of bias. The best users of Twitter follow and engage with users from across the political spectrum. Just remember that on Twitter, following someone and agreeing with them is not one and the same.

If you want a perspective, ask for it

Twitter was established on the premise that all other users, no matter their fame or influence, are just one tweet away.  If you want to hear a perspective from a particular person, or in general, just ask. You’ll be amazed at what happens when people use Twitter so openly.

Like or retweet good content

If you see something you like, like it!  Send a message of support and encouragement for good content, and you’ll see more of it from that user in the future.

Follow and use the Hashtags

  • #Budget2016 will be the key hashtag for the event.
  • #auspol will also be widely used.

So tonight, when the twitter sphere lights up, make sure you are ready. Follow some new people, make sure you have the budget hashtag ready and have fun.

KPMG will analyse the social media response to #Budget2016 and report back later this week.

Follow @kpmgaustralia to see more.

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